— Websites · 2024
A pediatrics site built for tired parents at 2am
Summit Pediatrics
+49%
well-visit bookings
−35%
triage calls
— The challenge
Summit's parents called the after-hours line for things a good website could answer — fevers, dosing, when to worry. The old site offered no guidance, so the on-call line stayed jammed.
— Our approach
How we built it
After-hours guidance
Symptom-by-symptom 'is this an emergency?' content parents trust.
Well-visit scheduling
Age-based reminders and easy booking for checkups and shots.
Portal, found
The parent portal link surfaced clearly instead of buried in a footer.
+49%
well-visit bookings
first 6 months
−35%
after-hours triage calls
vs. prior year
— The outcome
Results
Parents self-served the routine questions and booked checkups without calling. The on-call team got real nights back, and well-visit compliance climbed.
+49%
well-visit bookings
−35%
triage calls
AA
accessibility
3 wk
to launch
“Parents used to call the after-hours line to ask about fevers and dosing. The site now answers those questions, and triage calls dropped thirty-five percent. The on-call team actually sleeps.”
