— Websites · 2024
Turning consult-shoppers into booked first visits
Meridian Orthodontics
+71%
consult requests
3 min
to request a quote
— The challenge
Meridian's prospects were parents comparing three or four practices at once. The old site answered none of the questions they were actually weighing — cost, timeline, and whether their kid would hate it.
— Our approach
How we built it
Answer the real questions
Clear pages on cost, financing, and treatment length, written plainly.
Free-consult funnel
Every page routes to a low-friction consult request with smart defaults.
Treatment explorer
A simple guide that matches concerns to braces, clear aligners, or early treatment.
+71%
consult requests
first quarter
−33%
drop-off on intake form
vs. old form
— The outcome
Results
More parents finished the consult request, and they arrived already understanding the options. The front desk spent less time re-explaining the basics on the phone.
+71%
consult requests
3 min
quote request
−33%
form drop-off
3 wk
to launch
“Consult requests were up seventy percent in the first quarter. More importantly, families arrived already knowing what to expect — braces, aligners, timeline, cost. The phone calls got shorter.”
