— Websites · 2023
One site that speaks to a whole family's worth of patients
Lakeside Family Dental
+44%
new-patient forms
AA
accessibility
— The challenge
Lakeside serves three generations under one roof, but the old site read like a brochure aimed at no one. Older patients struggled with the tiny text and the buried contact form.
— Our approach
How we built it
Readable by everyone
Generous type, high contrast, and WCAG AA so no patient is left squinting.
New-patient on-ramp
Forms and insurance info gathered before the first visit, not in the waiting room.
Local and findable
Location, hours, and parking surfaced for the searches patients actually run.
+44%
new-patient forms
first 6 months
+22%
map & directions taps
vs. prior site
— The outcome
Results
New patients arrived with paperwork done and questions answered. The practice filled gaps in the schedule from local search alone.
+44%
new-patient forms
AA
accessibility
+22%
directions taps
2 wk
to launch
“We serve three generations under one roof. The new site reads clearly for a nervous grandmother and a distracted parent at the same time. New-patient forms up forty-four percent.”
