— Websites · 2025
A dental site patients finish booking on, on the first try
BrightSmile Dental
+58%
online bookings
1.4s
load time
— The challenge
BrightSmile's old site buried the booking link three clicks deep and took five seconds to load on mobile. Most visitors gave up and called — or didn't.
— Our approach
How we built it
Booking front and centre
A single, obvious path from any page to a confirmed appointment.
Proof that reassures
Real before-and-after galleries and reviews placed where nervous patients hesitate.
Fast on a phone
Image budgets and lazy loading tuned so the site opens before patience runs out.
+58%
online bookings
first 90 days
−40%
phone-tag with front desk
vs. prior site
— The outcome
Results
Patients started booking themselves instead of calling, and the front desk got its mornings back. New-patient enquiries climbed without a dollar more in ad spend.
+58%
online bookings
1.4s
load time
96
Lighthouse
2 wk
to launch
“Online bookings jumped by more than half in the first three months, and the front desk finally stopped playing phone tag every morning. Patients just book themselves now.”
