— Websites · 2024
Primary care without the phone tree
Willow Family Medicine
+41%
appointment requests
−30%
front-desk calls
— The challenge
Willow's patients wanted three things from the site — can I be seen today, do you take my insurance, and how do I log into the portal — and the old site answered none of them clearly.
— Our approach
How we built it
Same-day requests
An obvious path to ask for a same-day or next-day slot.
Insurance clarity
Accepted plans listed plainly so patients self-qualify before calling.
Portal hand-off
A clean, prominent link and a short 'first time?' guide.
+41%
appointment requests
first quarter
−30%
front-desk calls
vs. prior site
— The outcome
Results
Patients answered their own questions and requested visits online, and the phones quieted down. The front desk shifted from gatekeeping to actually helping.
+41%
appointment requests
−30%
calls
1.6s
load time
2 wk
to launch
