— SaaS · 2025
A front desk that runs itself for a 6-chair dental group
ToothFairy CRM
−47%
no-show rate
8 hrs
saved per week, per location
— The challenge
ToothFairy's three locations ran on a patchwork of paper recall cards, a legacy scheduler, and a shared inbox no one owned. Double-bookings and missed recalls were quietly costing them a chair a day.
— Our approach
How we built it
Unified scheduling
One calendar across locations, with provider rules and chair-time baked in.
Automated recall
Patients due for a cleaning get nudged by text and email — no front-desk effort.
Front-desk first
Keyboard-driven, bulk actions, and error messages a human wrote.
−47%
no-show rate
first 90 days
8 hrs
admin saved / week
per location
— The outcome
Results
Within a quarter, recalls ran themselves and the front desk stopped firefighting. Staff booked more cleanings with less effort, and the no-show rate fell by nearly half.
3
locations live
−47%
no-shows
8 hrs
saved / wk
1 day
to onboard staff
“No-shows dropped by nearly half in the first ninety days, and we saved eight hours of admin work a week at each location. Recalls run themselves now. Nobody touches the wall calendar anymore.”
