— SaaS · 2024
Bringing lapsed patients back, automatically
RecallLoop
+34%
reactivation rate
$0
extra ad spend
— The challenge
Every practice has a list of patients who drifted away — RecallLoop's customers just couldn't act on it. Manual recall meant someone, sometime, maybe sending a text. Usually no one did.
— Our approach
How we built it
Find the lapsed
Automatic segments of patients overdue for care, by visit type.
Right channel, right time
Sequenced text and email that stops the moment they book.
Measured in chairs
Reporting on booked appointments and revenue, not open rates.
+34%
reactivation rate
first quarter
11x
return on the recall list
vs. ad spend
— The outcome
Results
Dormant patient lists turned into booked appointments without any new marketing budget. Practices reactivated revenue they'd already written off.
+34%
reactivation
11x
return
$0
extra spend
1 day
to launch a campaign
“Lapsed patients came back without us lifting a finger — reactivation up thirty-four percent, eleven times the return we'd ever got from ad spend. Revenue we'd already written off.”
