— Websites · 2024
A vet site that's clear-headed when an owner isn't
Cedar Veterinary Clinic
+52%
online bookings
1 tap
to emergency info
— The challenge
When a pet is sick, owners don't browse — they scan in a panic. Cedar's old site hid hours and the emergency line behind menus, and the booking link went to a dead third-party page.
— Our approach
How we built it
Emergency-first layout
Hours, the after-hours line, and 'what to do now' one tap from any page.
Booking that works
A native flow tied to the clinic's calendar, no broken hand-off.
Reassuring tone
Plain-language service pages that calm rather than upsell.
+52%
online bookings
first quarter
−28%
after-hours misdials
to wrong number
— The outcome
Results
Owners found what they needed fast, booked routine visits online, and reached the right line in a crisis. The team stopped fielding calls that the site should have answered.
+52%
online bookings
1 tap
emergency info
−28%
misdials
2 wk
to launch
“Our old site hid the emergency line three clicks deep. A frightened owner at midnight shouldn't have to hunt. They fixed that week one, and misdials dropped by almost a third.”
