— Websites · 2025
A multi-vet hospital site that routes pets to the right doctor
Harbor Animal Hospital
+63%
online bookings
8 vets
with own calendars
— The challenge
Harbor's eight clinicians cover everything from wellness to emergency surgery, but the old site lumped them into one generic request form. Owners couldn't tell who handled what, and bookings landed on the wrong desk.
— Our approach
How we built it
Per-doctor booking
Each clinician's services and availability, bookable directly.
Service-based triage
A short path from 'what's wrong' to the right team and slot.
Urgent care visible
A standing banner and dedicated page for same-day and emergency needs.
Built to grow
Adding a new vet or service is a content edit, not a rebuild.
+63%
online bookings
first quarter
−45%
misrouted requests
vs. old form
— The outcome
Results
Owners booked the right clinician the first time, and the front desk stopped reshuffling appointments. The hospital filled specialty slots that used to sit empty.
+63%
online bookings
8 vets
own calendars
−45%
misroutes
3 wk
to launch
“Eight clinicians, eight calendars, and owners used to end up on the wrong desk anyway. Misrouted requests fell forty-five percent. The front desk stopped reshuffling appointments all day.”
