— Websites · 2023
Eye exams booked and contacts reordered, hands-off
Clearview Eyecare
+46%
exam bookings
+38%
contact reorders
— The challenge
Clearview's revenue split between exams and retail, but the old site did neither job. Patients called to reorder the same contacts every month, and the frame range was invisible online.
— Our approach
How we built it
Exam booking
Direct scheduling tied to optometrist availability and exam type.
Reorder in a tap
Returning patients re-buy their usual contacts without a phone call.
Frames on show
A browsable collection that pulls patients in for eyewear, not just exams.
+46%
exam bookings
first quarter
+38%
contact reorders online
vs. phone
— The outcome
Results
Routine reorders moved off the phone, and the frame gallery turned browsers into in-store visits. Staff spent their time on patients in the chair, not on the line.
+46%
exam bookings
+38%
reorders
1.5s
load time
2 wk
to launch
“Contact reorders used to be a daily stream of phone calls. They're online now — up thirty-eight percent — and the staff spend their time with patients in the chair.”
