— Websites · 2023
Self-referrals from the searches patients already run
Apex Physiotherapy
+66%
assessment bookings
+2.4x
organic traffic
— The challenge
Apex relied on GP referrals while patients searched 'lower back pain near me' and found everyone but them. The old site had no condition content and no way to self-book.
— Our approach
How we built it
Condition pages
Honest, useful content for the injuries patients actually search.
Self-referral booking
Direct assessment scheduling — no GP gatekeeping required.
Expectations set
What a first session looks like, so patients show up ready.
+66%
assessment bookings
first 6 months
+2.4x
organic traffic
vs. prior year
— The outcome
Results
Self-referrals grew into a steady channel that didn't depend on GP goodwill, and the condition content kept ranking. The clinic filled its book without buying ads.
+66%
bookings
+2.4x
organic traffic
94
Lighthouse
2 wk
to launch
“Self-referrals went from almost nothing to a steady channel. Organic traffic more than doubled. We filled the book without buying a single ad or waiting on GP goodwill.”
