— Luxury Residential · 2026
Opening on the thing buyers actually came for
Windmere & Co. Realty
72%
started the tour past the water opener
4.8
min. avg. watch time
— The brief
For lakefront property, the water is the sale. Windmere's previous marketing led with the driveway and made buyers wait for the reason they were looking in the first place.
— The approach
What we shot and built
Water-first structure
The tour opens at the dock and works backward toward the house, not the other way round.
Private dock detail pass
A dedicated close pass on the dock and shoreline, the estate's rarest feature.
Reverse-reveal interior
Interior spaces frame lake views in every shot where the layout allows it.
4.8 min
avg. watch time
72%
engaged past the opener
— The outcome
What it moved
Average watch time nearly tripled versus the estate's prior listing video, and inbound calls consistently referenced the dock before anything else.
4.8 min
avg. watch time
72%
past-opener engagement
11 days
to delivery
“Every call that came in mentioned the dock first — exactly what we paid for. It opens on the water, not the driveway, and that's the whole house.”
