— Luxury Residential · 2025
Building the reveal, not just documenting the rooms
Harrow & Finch Estates
89%
tour completion rate
1
continuous shot, no cuts
— The brief
The penthouse's best feature — a 270° terrace view — was buried at the end of a standard photo gallery most visitors never reached.
— The approach
What we shot and built
Sequenced reveal
The walkthrough is paced deliberately, saving the terrace and skyline for the final scroll.
Interior-to-exterior blend
Seamless transition from indoor stabilized footage to the outdoor terrace shot.
Minimal on-screen text
Captions kept to single lines at the corners so the space stays the focus.
89%
tour completion rate
1
unbroken shot
— The outcome
What it moved
Nearly 9 in 10 visitors who started the tour scrolled all the way to the terrace reveal — the exact opposite of the old gallery's drop-off pattern.
89%
completion rate
270°
terrace view captured
10 days
to delivery
“The tour is paced like a film, not a slideshow. It holds attention long enough to actually make the sale before a showing even happens.”
