— Luxury Residential · 2026
Whitmore & Vale Realty
— The brief
Whitmore & Vale's flagship listing was competing against a dozen similarly priced estates, all with the same six static photos and a slideshow that lost visitors in the first four seconds.
— The approach
A single unbroken glidecam pass at dusk, pool lighting timed to the shoot.
Every room laser-scanned into a walkable digital twin, not just photographed.
The final cut is built to advance frame-by-frame as a visitor scrolls, not autoplay past them.
Shot, modeled, and published before the open house.
— The outcome
The tour became the listing's primary marketing asset — agents stopped sending photo decks and started sending the link. The property went under contract before its second open house.
“I stopped sending photo decks the week this tour went live. Buyers watch the whole thing before they ever ask to see the place in person.”