— Commercial · 2025
Leasing units to tenants who never set foot on-site
Ironworks Leasing
6
units leased sight-unseen
5.5×
faster time-to-lease
— The brief
Prospective commercial tenants were often relocating from out of state and couldn't tour every candidate space in person before deciding.
— The approach
What we shot and built
Double-height scale capture
Wide-format passes that read the loft ceiling heights correctly on a phone screen.
Per-unit tour set
Each available unit gets its own short scroll-tour rather than one generic building reel.
Fast turnaround per vacancy
New tours delivered within 48 hours of a unit going vacant.
6
units leased sight-unseen
5.5×
faster time-to-lease
— The outcome
What it moved
Out-of-state tenants signed leases based on the tour alone, and vacant units filled in days instead of months.
6
units leased sight-unseen
5.5×
faster time-to-lease
48 hr
turnaround per vacancy
