— Commercial · 2025
Northshore Marina Partners
— The brief
The clubhouse needed to court prospective members, wedding/event clients, and slip renters — three audiences with different priorities, historically requiring three separate shoots.
— The approach
Every space filmed to be re-cut for different audiences without a second shoot.
A dedicated dusk pass over the docks, used across all three edits.
Membership, events, and slip-rental cuts delivered from the same source footage.
— The outcome
One coordinated shoot replaced what had previously been three separate marketing efforts, and event bookings picked up within the first month.
“One shoot gave us a membership reel, an events reel, and a slip-rental reel. We'd been booking three separate crews a year before this.”