— New Development · 2026
Selling units before the foundation was poured
Cobalt Bay Developments
58%
of units reserved pre-completion
0
physical show unit needed
— The brief
Cobalt Bay needed to move pre-construction inventory without the cost of building and furnishing a physical show suite for every floor plan.
— The approach
What we shot and built
Architectural 3D modeling
Every floor plan built from CAD into a fully walkable, lit interior model.
Skyline-accurate views
Window views modeled against the real skyline at the tower's actual height and orientation.
Configurable finishes
Two finish packages modeled so buyers could compare tours side by side.
58%
pre-completion reservations
$0
spent on a physical show suite
— The outcome
What it moved
The developer sold the majority of the flagship floor plan before a single wall existed, using the model tour as the entire sales presentation.
58%
units reserved pre-completion
2
finish packages modeled
6 wk
modeling to delivery
“We sold the majority of our flagship floor plan before the building existed. The model tour did more work than our entire print campaign.”
